How to gain more Dutch tourism to a beautiful skiresort? First: offer them Dutch information. That is what we advised Gastein Tourism in Austria. Don’t just translate the website, aim it at the Dutch market. Speak out to whatever makes their heart beats faster.
You know what does? Snow, family, quality time, unique experiences.
So, we’ve not only translated the website. We’ve also found a passionate blog about winter holidays for families. The family visited Gastein, made reports about the best slopes, nicest restaurants, the child friendly ski school and luxurious hotel they stayed in.
The blog was visited by 50.000 interested readers. Not just any kind of readers, but specific readers looking for their next winter holiday as a family. Since that is what the blog is about. Not about daily news, weather conditions or entertainment. No, winter holidays for families only. No need to visit this blog for anything else.
So, we’ve tailored the content to the audience. Targeted the audience. And made sure they know about Gastein. They know about the hotels, slopes, snow conditions, ski school. The readers had all the information they could wish for before booking their holiday. Once they clicked on the link of the ski resort, they were all ready to book.
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